The Operator's Academy — Practical Education. Real Results. Stronger Restaurants. Powered by US Foods. Produced by Hallow Global.

Library

Every lesson, in one place.

Filter by topic or search by question. New webinars added every Thursday after the live session.

9 lessons

52 min

AI for My Business

Rewrite Your Menu with AI in 90 Minutes

A live build session: take your current menu, feed it through a simple AI workflow, and walk out with margin-aware descriptions and upsell pairings.

Zach Neil · Nov 14, 2026

41 min

Social Media Playbooks

Instagram Reels for Restaurants — the 5-Shot Formula

The exact phone-only formula our top-grossing operators use to film five Reels in a single afternoon.

Jeannie B · Nov 7, 2026

38 min

Holidays & Specials

Pricing Holiday Specials Without Killing Your Margin

A November–February playbook for prix fixe, catering, and gift cards — pricing, promo cadence, and what to cut.

Tim O'Grady · Oct 31, 2026

47 min

Menu Preparation

Menu Engineering: The Four-Box Method

Stars, plowhorses, puzzles, dogs — and what to actually do about each one this week.

Chef Rafael Roman · Oct 24, 2026

33 min

Photo & Video of Food

Phone-Only Food Photography That Sells

Lighting tricks, plate angles, and the one prop every operator should own.

Stacy Brennan · Oct 17, 2026

44 min

Staffing & Leadership

Hire Once, Keep Them Three Years

Retention rituals that knocked one operator's turnover from 140% to 38%.

Kevin Benson · Oct 10, 2026

36 min

Social Media Playbooks

TikTok for Restaurants — Stop Dancing, Start Selling

Three content pillars that drive bookings without a single trending sound.

Jeannie B · Oct 3, 2026

29 min

Influencers — Worth It?

Food Influencers — Are They Actually Worth It?

A live ROI teardown of three real campaigns, with the comp checks and analytics shown.

Don Carlo · Sep 26, 2026

40 min

Recipes & Trends

What's Trending on the Plate This Quarter

Six dishes spiking in search and on menus — with cost cards and substitutions.

Steve Terkin · Sep 19, 2026